Book № 4
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
by Bryce G. Hoffman
- Finished
- May 22, 2021
- Author
- Bryce G. Hoffman
- Entry
- № 4 of the project
Notes
This book starts slow or at least seems to for somebody who grew up in Michigan and might not need the history of Ford as a background. Also, it is written by a journalist and is more of a historical account than a business guide. All of that being said, wow does it ever picks up speed. And what a fantastic case study. I am hoping Alan Mulally writes a book on management someday; until then, read this. If you have cultural issues in your organization, read this. Ok…just read it; I don’t care who you are.
American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman | Goodreads